From the journal
A Google doc is not a system: Why documentation alone won’t scale your business
Writing down processes in a Google Doc doesn’t make your business scalable. Learn why true systems go beyond documentation - with automation, accountability and workflows that drive real growth.
Things your web developer probably isn’t telling you - but could cost you revenue
Discover what your web developer isn’t telling you - from hidden costs to SEO gaps. Essential insights for business owners building smarter websites.
We are now Squarespace Gold Partners
Gem Media is now a certified Squarespace Gold Partner. Discover what this recognition means for our clients and how we deliver strategic, luxury web design with proven expertise.
September Business Plan - What to work on in your business this month
Spring is here and so is your chance to reset. Discover what business owners should focus on in September — from marketing audits to holiday planning, customer retention and more.
The mobile-first enterprise: Running global operations seamlessly from any device
Running your business from your phone is the new way of working. With mobile technology advances, it's easier than ever to manage your business while on the go. Here are some of tips for getting started.
How to build a boutique hotel website
Your website is the lobby. It’s the first thing your guest sees, the moment they begin to imagine their stay. And just like the hotel itself, it should feel curated, seamless, and unforgettable.
Whether you're launching a new boutique accommodation or elevating an existing property, here’s how to build a website that doesn’t just look stunning - but also books.
August Business Plan - What to work on in your business this month
August is here, and while winter might be winding down, there's no reason your business momentum has to. This month, think outside the box and focus on fresh strategies to set you up for a successful final quarter.
The psychology of brand obsession: applying the IKEA effect to your business
IKEA didn’t just sell flat‑pack furniture - they engineered an emotional experience that makes customers fall in love with products and the brand itself. Here’s how they instil obsession -and how you can steal their playbook.
How to build a high-end salon website
In the beauty and wellness world, your website is often the first point of contact - and first impressions matter more than ever. Your site isn’t just a digital brochure; it’s your brand ambassador, your silent salesperson, and your 24/7 booking assistant.
Bottlenecks at scale: how hidden frictions kills business growth
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Beyond the product: Why modern consumers are buying into a world, not just a brand
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.