Journal

Thoughts on modern business, design and lifestyle.

Brand Strategy
Business Strategy & Growth
Client Experience & Comms
E-Commerce
Marketing
Remote Life
Systems & Operations
Web Design & Digital Experience

Gemma Johnson 24/06/2025 Gemma Johnson 24/06/2025

Beyond the product: Why modern consumers are buying into a world, not just a brand

Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.

Gemma Johnson 17/03/2025 Gemma Johnson 17/03/2025

Client Welcome Guides: What to include in yours

Gemma Johnson 06/06/2023 Gemma Johnson 06/06/2023

A bespoke client experience is quality assurance for your brand

In today’s fiercely competitive global market, client experience is key to staying ahead of the curve. No matter what industry you are in, providing a top-notch client experience is increasingly important. It’s a crucial factor that separates the best brand experiences from the rest.