Journal
Thoughts on modern business, design and lifestyle.
Beyond the product: Why modern consumers are buying into a world, not just a brand
Struggling to scale your business? It’s not your offer — it’s your bottlenecks. Learn the 4 types slowing your growth and how to fix them with CEO-level systems and strategy.
Designing a clinic environment patients love - tips for healthcare providers
Learn how to create a clinic space that feels welcoming, calming, and supportive, leading to increased patient satisfaction and better healthcare outcomes.
Beyond the service: Why selling an experience is the key to salon success
Businesses face the age-old challenge of standing out in the crowd. In today's bustling world, with the desire to carve out some peace and quiet and grab a little slice of time to yourself - this rings especially true for salons, studios, and clinics, where clients seek more than just a service—they crave an experience that transcends the ordinary.
With choices abound and as attention spans dwindle - how does a salon stand out? In this blog post, we delve into the art of curating an immersive environment that captivates the senses and leaves a lasting impression on clients.
Klaviyo email flows your store needs
Successful brands understand that effective email marketing is not just about sending promotional messages – it's about nurturing relationships, driving engagement, and ultimately, boosting sales.
Klaviyo segments your store needs to drive growth
Segmenting your audience in Klaviyo allows you to send targeted and relevant messages to specific groups, increasing the likelihood of engagement and driving growth. Read our comprehensive list of Klaviyo segments.
SEO Strategy Unveiled: What Every Business Should Know in 2024
Search Engine Optimisation (SEO) remains a cornerstone for businesses seeking online visibility from their competition. Understanding the intricacies of SEO has never been more crucial.
Navigating a Recession: Marketing Strategies for Staying On Top of Business
Navigating a recession can be a daunting task. During a recession, most companies reduce their marketing budget or stop marketing altogether. In this blog post, we will discuss marketing strategies that can help businesses navigate a recession, attract customers, and emerge stronger.
Curating your brand on social media
A curated social media feed is a powerful tool to evoke your brand's visual identity online. By carefully selecting and arranging the content you share, you create a cohesive and visually appealing representation of your brand.