From the journal
A Google doc is not a system: Why documentation alone won’t scale your business
Writing down processes in a Google Doc doesn’t make your business scalable. Learn why true systems go beyond documentation - with automation, accountability and workflows that drive real growth.
Things your web developer probably isn’t telling you - but could cost you revenue
Discover what your web developer isn’t telling you - from hidden costs to SEO gaps. Essential insights for business owners building smarter websites.
We are now Squarespace Gold Partners
Gem Media is now a certified Squarespace Gold Partner. Discover what this recognition means for our clients and how we deliver strategic, luxury web design with proven expertise.
September Business Plan - What to work on in your business this month
Spring is here and so is your chance to reset. Discover what business owners should focus on in September — from marketing audits to holiday planning, customer retention and more.
The mobile-first enterprise: Running global operations seamlessly from any device
Running your business from your phone is the new way of working. With mobile technology advances, it's easier than ever to manage your business while on the go. Here are some of tips for getting started.
How to build a boutique hotel website
Your website is the lobby. It’s the first thing your guest sees, the moment they begin to imagine their stay. And just like the hotel itself, it should feel curated, seamless, and unforgettable.
Whether you're launching a new boutique accommodation or elevating an existing property, here’s how to build a website that doesn’t just look stunning - but also books.
August Business Plan - What to work on in your business this month
August is here, and while winter might be winding down, there's no reason your business momentum has to. This month, think outside the box and focus on fresh strategies to set you up for a successful final quarter.
The art of a high-converting Call To Action (CTA)
A CTA is more than a digital nudge. Rooted in behavioural psychology principles, it’s a brand touchpoint that signals confidence, clarity and an understanding of what your ideal client desires most. Whether placed on a homepage, embedded in an email or tucked into packaging, the most effective CTAs feel like personal recommendations rather than blunt directives.
Make blogging a business asset (not just another marketing task)
Blogging isn’t just about sharing ideas — it's about building visibility, trust and long-term momentum. Unlike paid advertising, blog content continues to work in the background, compounding over time.
Real estate online: designing digital portfolios that convert
Building a real estate website is a critical step in modernising your real estate brokerage, agent or property management business. A well-designed website is a hub for client engagement, property showcases and lead generation.
Diagnose & fix your website like a pro: A 10-minute UX, CRO & SEO triage
Perform a DIY website audit to ensure your site is fast, secure, and user-friendly. Learn how to check for issues like slow speeds, broken links, SEO performance, and security vulnerabilities. Keep your website in top shape for better conversions and long-term success.